OFFICIAL RULES. NO PURCHASE NECESSARY

1. Contest Period: The Entry Period for the Random House Children's Books "The Dr. Seuss Mulberry Street Photo Contest" (the "Contest") begins at 12:00:01 p.m. Eastern Time ("ET") on May 24, 2012 and ends at 11:59:59 p.m. ET on July 26, 2012 (the "Entry Period"). The voting period starts at 12:00:01 p.m. ET on May 24, 2012 and ends at 11:59:59 p.m. ET on July 26, 2012 (the "Voting Period"). Sponsor's computer is the official time keeping device for this Contest.

2. Eligibility: The Contest is open only to legal residents of the fifty United States and the District of Columbia, who are 13 years of age or older as of date of entry. Employees of Random House Children's Books ("Sponsor"), Votigo, Inc., their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising and promotional agencies and the immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each, are not eligible to participate or win. Void where prohibited or restricted by law and subject to all federal, state and local laws.

3. How To Enter The Contest: During the Entry Period, you can enter the Contest at http://mulberry.seussville.com ("Website") by registering and submitting an original photograph or photograph containing modified elements (the "Entry" or "Entry Materials") which references the characters, objects, dialogue, and/or story of And to Think That I Saw It on Mulberry Street. The person uploading the Entry will be deemed the entrant (the "Entrant"). By submitting an Entry, you attest that you have made all those depicted in the Entry aware that you are entering a photograph in the Contest and all depicted have agreed that you may submit such photograph. Each person appearing in your Entry must be 13 years of age or older (unless it is your child, who may be under 13 years of age). You must obtain signed release forms from each person (or parent/legal guardian of any minor under 18 years of age) appearing in your Entry. A Release Form is available on http://mulberry.seussville.com/pdf/mulberry_photo_contest_release.pdf as a printable PDF file (requires free Adobe Reader software) and must be submitted at same time at the photo entry. By entering, you understand that your Entry in its entirety or portion thereof may (in Sponsor's sole discretion) be posted on the Website. All Entries must be completed, submitted and received by 11:59:59 p.m. ET on July 26, 2012, to be eligible for voting and judging. Normal Internet access and usage charges imposed by Entrants' online service will apply.

4. Copyright: Entrants are granted a limited, non-exclusive, non-transferable, one-time use license to utilize text and images from the book And to Think That I Saw It on Mulberry Street solely for the purpose of entering this Contest. Entrants shall in no case receive any right or license to use such text or images except as used in the Entry Material submitted to Sponsor, and such Entry Material (including any copyrights) shall become the sole property of Sponsor.

5. Entry Requirements: In order to be entered into the Contest, Entrants must comply with registration instructions when submitting their Entry. The photograph must be in one of the following formats: .JPG, .PNG, or .GIF. The Entry may not contain obscene, lewd or inappropriate images or text including no nudity, acts of violence or acts that appear to cause harm or are illegal/dangerous, as determined in Sponsor's sole discretion. Any Entry Material or portion thereof that is, in the Sponsor's sole discretion, obscene, profane, lewd, defamatory, contains any third party materials (apart from text and images from And to Think That I Saw It on Mulberry Street, as described in Paragraph 4 above) (other than Random House Children's Books logos/product), or otherwise violates or infringes (or may infringe) any copyright (including music), trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the Entrant. Therefore, clothing worn or props/items used in the photograph should not contain any legible logos (other than Random House Children's Books logos), drawings, cartoons, phrases, trademarks or other third-party materials except as described in Paragraph 4 above. Entrants may not copy or otherwise plagiarize the Entry Material from any source except as described in Paragraph 4 above. Sponsor has the sole discretion to determine whether a photograph qualifies as an Entry. All Entries must be the sole, original work of the Entrants except as described in Paragraph 4 above. By submitting an Entry, Entrant hereby grants the Sponsor, its affiliates, subsidiaries, assigns, licensees, designees and legal representatives the irrevocable, perpetual, worldwide digital and other rights to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the Entries or excerpts of Entries (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on Sponsor-affiliated websites, Website, television and/or other Sponsor-selected media). In addition, Entrant hereby assigns to the Sponsor all rights, titles, and interests that he/she may be deemed to have in any reproduction, product, or derivative work using or incorporating the Entry. Entrant further agrees to waive any moral rights in the Entry. Automated, script, macro or robotic Entries submitted by individuals or organizations will be disqualified. If, in Sponsor's sole discretion, the Entry appears to have resulted in any injury or bodily harm, it will be rejected. Entries must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or infringe the copyrights, publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. In such an event, will be disqualified from the Contest. Submitted Entries (or portions thereof) may be posted on the Website after they have been screened. Any Entry deemed inappropriate or unsuitable or in bad taste, in Sponsor's sole discretion will be disqualified and may be removed from the Website at any time. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules and those of the Website will be disqualified. Photographs must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion. In such an event, the photograph will not be posted online and will be disqualified from the Contest. All Entries submitted become the property of the Sponsor and will not be returned. No information regarding Entries or judging, other than as otherwise set forth in the Official Rules will be disclosed. Limit 1 Entry per person/email address.

6. Voting to determine three (3) Finalists: The public voting to determine three (3) Finalists for 'Fan Favorite' will take place during the Voting Period (as outlined above), by accessing the Website, registering and following the voting instructions. Any votes received before 12:00:01 p.m. ET on May 24, 2012 or after 11:59:59 p.m. ET on July 26, 2012 will not be counted. Individuals may vote only one time per Entry, per day during the Voting Period. The use of robotic or automatic devices for voting is prohibited and Sponsor reserves the right to nullify all such votes and to disqualify from voting the responsible individual. In the event of a tie during the Voting Period, tied Entries will be judged by the judges based solely on originality. Limit 1 vote per person, per entry, per day.

7. Judging to determine the Grand Prize Winners, Second Prize Winners, and Third Prize Winners: The Finalists (as determined by Voting in Rule in Paragraph 6 above) will be judged on or about August 9, 2012 by a Sponsor-selected panel of judges based on the following criteria: Creativity and number of votes during the Voting Period to determine two (2) Grand Prize Winners. The remaining four (4) finalists will be determined Second Prize Winners or Third Prize Winners. In the event of a tie during the Judging or after the Entrant's scores have been tabulated, tied Entries will be judged by the judges.

8. Prizes and Approximate Retail Values ("ARV"): Grand Prize (2): The Grand Prize winners will receive a NOOK ColorTM, 10 Dr. Seuss books, a Dr. Seuss limited-edition print, a $50 Books-A-Million gift certificate, a Dr. Seuss HORTON HEARS A WHO Boxed Set Finger Puppets, a Dr. Seuss CAT IN THE HAT Boxed Set Finger Puppets, a Dr. Seuss Little WHO Memory Book, a Dr. Seuss THE CAT IN THE HAT Medium plush toy, a Dr. Seuss HORTON Medium plush toy, a Dr. Seuss GRINCH Medium plush toy. ARV: $571.75 each. Second Prizes (2): 2 Seuss Prints, a $25 Books-A-Million gift certificate, a copy of The Cat in the Hat Book and Hat, a Dr. Seuss THE CAT IN THE HAT Medium plush toy, a Dr. Seuss HORTON Medium plush toy, a Dr. Seuss GRINCH Medium plush toy, and a copy of And to Think That I Saw It on Mulberry Street book. ARV: $144.88 each. Third Prizes (2): A $25 Books-A-Million gift certificate, a Dr. Seuss print, a Dr. Seuss THE CAT IN THE HAT Medium plush toy, and a Dr. Seuss HORTON Medium plush toy. ARV: $88.99. Gift cards subject to certain restrictions and an expiration date may apply. Prizes will be awarded, provided a sufficient number of eligible Entries are received. Prizes are not transferable. Prizes and prize components may be substituted for any reason at the discretion of the Sponsor. Taxes, as applicable, related to all prizes including income taxes are the responsibility of the individual winner. All other expenses and costs not expressly listed above are the winners' sole responsibility. Limit one prize per person/address/email address.

9. General Rules: Potential Finalists will be notified initially by email and/or phone. Potential Finalists (or parent or legal guardian if Finalist is a minor in his/her state of residence) will then be required to print out, sign and return via mail an Affidavit of Eligibility, liability/publicity releases within ten (10) days of notification attempt or the prize will be forfeited and alternate winner may be determined. Return of prize or prize notification as undeliverable may result in disqualification and alternate determination. No substitution or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize (or portion of prize) of equal or greater value in the event the prize is unavailable. By participating in the Contest, entrants agree to be bound by the Official Rules and the decisions of the judges. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the Entries in the Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest or Website; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Contest or online voting is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then the Sponsor reserves the right at its sole discretion to cancel the Contest or online voting and determine the Finalists from among all eligible Entries received prior to cancellation, based on the same criteria listed in Rule #5 above (excluding the number of votes if that portion is cancelled).

10. Release: You represent and warrant that: (i) all rights to the photograph belong to and are original to you, or you have written consent to use, and the photograph do not and shall not infringe on any copyright or any other third party right nor violate any applicable law or regulation, (ii) you have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright and other related rights to the photograph, free and clear of all claims and encumbrances without violating the rights of any person or entity, including any right to privacy or publicity, (iii) you (and all those depicted in your photograph) hereby hold the Sponsor harmless from and against any third party claim arising from use of the photograph and you waive any right to inspect or approve uses of the photograph or to be compensated for any such uses. Participating in the Contest constitutes permission to the Sponsor and its agencies to use Entrants' names, biographical information, pictures/portraits, likenesses, for purposes of advertising and trade without further compensation, unless prohibited by law. By participating in the Contest, the Entrant agrees that Sponsor, its respective parent, subsidiaries, affiliated companies, agents, retailers, advertising and promotion agencies, and all of their respective shareholders, officers, directors, employees and assigns, members, representatives and agents, will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss or damages of any kind to persons, including death, and property, due in whole or in part, directly or indirectly, from Entry creation, the acceptance, possession, use or misuse of the prize, if applicable or participation in the Contest or participation in any contest or related activity. You hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

11. DATA PROTECTION/PRIVACY POLICY: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the online Privacy Policy posted on www.randomhouse.com and applicable data protection laws. The entrant agrees to the collection, processing and storage of his/her personal data by Sponsor in the United States for purposes of the Contest. To access your personal information for purposes of opposing, reviewing, changing or eliminating same, follow the instructions set forth in the Privacy Policy. The data controller and the data recipient is Random House Children's Books, 1745 Broadway, New York, NY 10019.

12. Governing Law, Jurisdiction and Venue: The Contest is conducted in English and any and all disputes will be resolved in the appropriate courts in New York exclusively, and subject to the laws of New York, not including New York state conflict of laws.

13. Winners List: For the names of the winners, available after August 16, 2012, for a period of at least 30 days, visit http://mulberry.seussville.com

14. Sponsor: The Sponsor of the Contest is Random House Children's Books, 1745 Broadway, New York, NY 10019.

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